Mobile application management (MAM) describes software and services responsible for provisioning and controlling access to internally-developed and commercially available mobile apps used in business settings on both company-provided and “bring your own device” (BYOD) smartphones and tablet computers. It is focused on specific corporate applications and their related data. MAM solution delivers the ability to separate personal apps from corporate. Enterprises can securely sandbox corporate apps and data, and ensure that data is transmitted safely via VPN, to mitigate the risk of data leaks. They can also manage and update those apps remotely. With the increasing use of BYOD to access business data, MAM policies offers enterprises with a secure and flexible approach to manage mobile apps and data while reassuring employees that their personal content will be protected and untouched.

With MAM, enterprises can remotely distribute and control mobile apps through a web-based console. MAM functionalities facilitate a variety of tasks such as administrative push, updating custom and public (app store) apps, and management of associated app licenses. IT admins can remotely apply management and security policies such as data encryption and data storage of apps. MAM also allows to selectively wipe apps and any associated data from the device as per requirement.